Founded in 1971, Roskilde Festival is the largest music and arts festival in Northern Europe. A non-profit built on music, art and activism. When we started working with Roskilde in 2012, the task was to sharpen the identity without losing what people already loved about it: the logo and that unmistakable orange feeling.

We refined the logo canopy into a clearer, more iconic version of itself and put orange at the heart of everything, alongside Roskilde 4000 by PLAYTYPE, whose bold, condensed letters give artist names and festival messages one strong voice.

Since 2022, we have created a new annual expression for the festival from that same toolbox – allowing one strong, lasting core while leaving room for unique expressions for each yearly edition of the festival. Each one carries through to the festival wristband, Tuborg packaging, T-shirts, posters and other merchandise sold on site.