Who we are
Design, craft, courage and beauty. That’s what it comes down to. A simple dedication to creating brands that move people. That hit a nerve. That have something to say. This has been our reason for being since 1997. Right in the heart of Copenhagen. Because design is in our veins – it’s what inspires us every day.
What we do
Regardless of who we meet, we always set out with the same goal – to help brands find their voice and tap into who they really are. Or sometimes, more importantly, who they want to become. We work with companies all over the world, helping them do just this. It’s what gets us up in the morning, and what drives us every day.
Brand Identity
Brings your brand to life
This is how your brand looks and feels. Together, we design your brand logo, colours, choice of type, motion language and image style. We put it all together to bring your brand to life.
- Brand Identity
- Strategy
- Brand Architecture
- Communication Concept
- Motion Concept
- Design Generator
- Image Style
- Brand Audit
Digital Design
Unfolds your brand digitally
This is where we unfold your brand digitally on every platform, creating and executing engaging online experiences that seek to bring out the essence of the brand identity and voice.
- Digital Design
- Digital Concept
- UX Design
- Digital Design System
- Digital Product Design
- App Design
- Technical Implementation
- Platform Consultancy
Reporting
Communicates your brand's news and achievements
Regardless of whether it is an annual report or ESG report, or a combination of both, this is where we translate the results, news and data into a branded experience.
- Annual Reporting
- Sustainability Reporting
- Data Visualization
- Report Concept
- Explainer
Bespoke Type
Gives your brand a distinct voice
Since 1997, Playtype type foundry has been creating bespoke typefaces for brands everywhere, translating the brand’s identity and core into a typeface that can carry the brand voice wherever you meet it.
- Bespoke Type
- Font Pairings
- Licensing Consultancy
- Fallback Type
- Typeface Modification
Brand Activation
Launches your brand into the world
This is where your brand hits the real world. Where we go from concept to realization. This is where we create real content, images, videos, brand assets, social media posts and concepts and more.
- Brand Assets
- Brand Guide
- Design Templates
- Print Design
- Packaging
- Signage & Wayfinding
- Spatial Design
- Iconography & Illustration
Brand Campaigns
Promotes your brand and products
This is where we create a campaign concept to promote your brand or product, designing a campaign title and narrative, as well as the final assets, images, films – ready to post and ready to share.
- Art Direction
- Campaign Concept
- Film Production
- Image Production
- AI Production
- Brand Film
- Sonic Branding
- Brand Activation
How we do it
For us, a brand is an organic thing – which is why there is no set formula to refreshing a brand, or creating a new one. Through research, interviews, curiosity, strategy, scenarios and workshops, we find the right direction and lay the groundwork for creating the final brand concept and identity, together.
Strategy
Setting the right course
For us, no strategy process is the same. Depending on the brand and task in question, we design a bespoke brand strategy process to map and create the brand architecture – as well as ensuring we clearly align on our collective goal.
Workshops
Collecting input and ideas
As with our strategy processes, each workshop we design is especially tailored to the client at hand. We work with various exercises, references and inspiration – as well as inventing new exercises to fit the purpose and goal.
Scenarios
Exploring various ways to go
Our scenarios are a key tool in mapping the various creative territories for a brand early on. Almost like trying on different outfits, we design the scenarios to allow our stakeholder groups to align internally on a clear direction, before the identity phases commence.