Since 1996, ewo has been developing urban lighting for cities and public spaces around the world. The products had continued to evolve, but the brand and website had not, and neither reflected the quality of the work or the expertise behind it.

Our approach was to rethink the product universe: how each piece is presented, promoted and given its own space. Rather than presenting the products as a catalogue, the new website gives them room through imagery, space and light.

We refined ewo’s visual identity and rebuilt its digital presence from the ground up, from design and UX concept, information architecture and UI to a new CMS and a complete rebuild of the site. The result is a simpler digital experience that puts the products and ewo’s work with light at the centre.