3XN
- Project 3XN Brand platform & visual identity
- Client 3XN Architects
- Year 2007
Architectural Conversation
3XN architects is one of Denmark's largest most successful architecture studios. With a gargantuan portfolio of high profile international and Danish projects
the architecture studio believs in architecture as a conversation that never stops.
3XN values curiosity, originality and poetry and has a multi-layered approach. The studio works with user-centered methods fitting each project uniquely to the users and its clients - with a strong
emphasis on designing for human beings.
3XN builds on a Scandinavian tradition of functionality, clarity and beauty. Each project is a research endeavor that adds to the studio's experience and approach. Each new project rests on the shoulders of many others, yet challenges everything done before.
3XN's thorough knowledge of materials, engineering and user needs combined with the company's organizational strengths in economy, project management and implementation set the studio free to explore new frontiers and to challenge existing frameworks.
3XN works in the confident knowledge that they can make playful and poetic architecture jump from the drawing board and come alive.
3XN translates poetry into reality and aims for its architecture to become the heritage of tomorrow.
3XN's management worked with e-Types in 2007 to define the essence of the company and define a brand platform. On this basis, e-Types developed a new visual identity for 3XN. e-Types also cooperated with 3XN on the concept development for the book 'Investigate, Ask, Tell. Draw, Build' on the studio's architecture and methodology published in 2008 by Black Dog Publishing.
3XN introduces the book as follows: "Investigate…" is about our architectural working method highlighted by five key words in the title: How to investigate, and how to analyse the program, context and history. How to interview people and how to retell their story. And finally how to design and build - not only a house as an isolated object - but a unit where the site, the client, the users and the architect all play a central role. As Kim Herforth, 3XN Architects, says in the book:
3XN's book is illustrated with photos and drawings of a number of 3XN's latest projects, and its preface is written by Paul Finch (Architectural Review) and Kent Martinussen (Danish Architecture Centre).
3XN builds on a Scandinavian tradition of functionality, clarity and beauty. Each project is a research endeavor that adds to the studio's experience and approach. Each new project rests on the shoulders of many others, yet challenges everything done before.
3XN's thorough knowledge of materials, engineering and user needs combined with the company's organizational strengths in economy, project management and implementation set the studio free to explore new frontiers and to challenge existing frameworks.
3XN works in the confident knowledge that they can make playful and poetic architecture jump from the drawing board and come alive.
3XN translates poetry into reality and aims for its architecture to become the heritage of tomorrow.
3XN's management worked with e-Types in 2007 to define the essence of the company and define a brand platform. On this basis, e-Types developed a new visual identity for 3XN. e-Types also cooperated with 3XN on the concept development for the book 'Investigate, Ask, Tell. Draw, Build' on the studio's architecture and methodology published in 2008 by Black Dog Publishing.
3XN introduces the book as follows: "Investigate…" is about our architectural working method highlighted by five key words in the title: How to investigate, and how to analyse the program, context and history. How to interview people and how to retell their story. And finally how to design and build - not only a house as an isolated object - but a unit where the site, the client, the users and the architect all play a central role. As Kim Herforth, 3XN Architects, says in the book:
"The architect is the mainstay in the process and he must be able to listen to the site and to assimilate what it is trying to tell him. To an increasing degree it is a question of being sensitive. Architecture is interpretative."
3XN's book is illustrated with photos and drawings of a number of 3XN's latest projects, and its preface is written by Paul Finch (Architectural Review) and Kent Martinussen (Danish Architecture Centre).
Learn more at www.3xn.dk
